Shoot Like a Pro, and Capture the Furnishings Designer Elegance

Capturing the Craftsmanship

Creating a wide range of wooden furnishings is a genuine craft. The carpenter designs and builds a stunning array of shelves, sofas, tables, and chairs. Taking pictures with a modern digital camera is a passionate art. The artist dreams of capturing the essence of an object, scene, or personage. Furniture product photography is a special branch that brings together art and craft. Various furnishing items are usually shot with professional expertise.

• Indoor shooting sessions are the norm, as the setting and location are natural.
• Customised furniture has a stamp of individuality and it needs a large number of shots.
• Natural light is beneficial, while a blank wall backdrop is picture perfect.
• Professionals can assure the right composition, angle, and appearance of a product.
• An SLR or digital photo camera is the ideal piece of equipment for the shoot.
• Avoid filters and photoshopping effects as the furniture has to be real and relatable.
• Shooting a table or shelf from different angles can create curiosity and interest.
• Finer details have to be captured to make the photos stand out in the marketplace.
• Creativity, patience, and inspiration are the key for furniture product photography.
• Make sure the shots have unique design features, brand name, and ornate etchings.
• Editing should be restricted to adjustments in brightness and photo’s warmth.

Tips for Online Catalogues

1. Web Store Or E-Commerce Site

New and old furniture is sold on the internet for comfort and convenience. The buyer places an order and pays with the credit or debit card. The seller has to take care of the online catalogue and display his or her goods prominently. The following photography guidelines are necessary for attracting customers –

• The freshly minted furniture has to be stylish, glossy and squeaky clean.
• Chose a spacious room that can accommodate larger products. A spot next to the window or the patio would be a good choice.
• Natural light shoots require white sheets or paper for obstructing the bad shadows. The product’s unique colour, styling, size, and shape has to be impactful.
• Longer and larger furniture has to be shot with a smaller lens opening. The aperture or focal unit has to be around 8 or 10 to capture finer details.

2. Used Furnishings

The sofa set photo has to be straight and aligned without any crooked corners. The light has to be bright and even. Shadows and glare are signs of amateurish photo taking methods. Close up shots look good if old furnishings are cleaned, swiped, and dusted. The furniture product photography experts also implement these valuable tips –

• The natural light from the windows should be used with care. Natural tones are pictured better, and finer details get displayed.
• The shoot has to be arranged during morning or evening hours. Midday light may be very harsh, and sharp shadows can be a distraction.
• A table or shelf has to be shot in a particular context or setting. Books or CDs on the racks and a flower vase look glamorous.
• The items on sale have to be pictured next to other furniture. This helps the buyer understand and visualize the scale and size of any product.
• The joints, knobs, fabric prints, surface smoothness, etc., have to be captured. The photos have to be shot from the front, back, sides, and underneath.
• Online reputation is fickle, and damaged products lead to negative responses. Be transparent, and specify the minor defects or damages up front.

How can photography help with your furniture sales?

Do you wish to increase the sale of your furniture? Do you wish to put your furniture business online? Are you thinking how to implement a sales idea for your furniture business? Well, the simplest of the answer to all this is furniture photography. Photography is the art that can change the way a thing, a place and even a person looks. As businesses, small and big, are turning towards making the e-commerce world a platform for their sales, putting your furniture online will need a little more effort than just uploading the basic snapshots of your furniture.

• How will photography help?

In the e-commerce world, the sale of a product depends on the way it looks and its various utility ideas. A single piece of furniture, say table can be used and presented in different ways. Creating photographs of the table from different perspectives and at different locations can help you increase its sales. When a customer is trying to buy furniture, online or offline, he likes to see pieces of furniture in different perspectives and angles. Taking loads of shots of your furniture for a catalogue or an online profile from different angles will help the customers get a better view of the product. This enables them to take the right decision and find out if a specific product is up to their requirement and expectation.

• Should a professional be hired or can you do it on your own?

Cameras with good quality and high-definition lenses are used for professional photography. Such camera is ideal for product photo shoots. If you own a camera with such high-end features you can attempt to click your own furniture photographs. The advantage of hiring furniture photographers is they already have the ideal equipment needed for a perfect photo shoot. They own different configuration of lenses, appropriate lighting, great ideas for backgrounds as well as editing skills to give you the ideal images needed for catalogue or website. The professional photographers will give you the best shots with perfect angles. They are going to take tons of shots and shortlist the ideal combination of the product and various surroundings they are kept in. In short, their creative minds will guide you through various ways in which a single piece of furniture can be shot and be presented to users to boost its popularity and sales in the market.

• How beneficial is photography for your furniture business?

Photography of furniture is beneficial in every term no matter if you do it on your own or ask a professional to accomplish the task. All that is important is, the picture should be clicked and presented appropriately bringing out the furniture and its features. to ensure the whole concept is made attractive, appealing and creative ideas must be used something which is unique and never been presented before.

A proper photo shoot for your furniture can help you increase your sales drastically. Be it an online shop or an offline store, you can put appealing images of the furniture with different colour backgrounds and settings. Hiring professional furniture photographers will relieve you of the tension of arranging and managing the various equipment, skills and manpower required to complete the photo shoot. Whilst the availability of so many professionals it is a good idea to choose Product Photos. They are amongst the most reliable and trustable professionals that can capture both online as well as the offline market.

Make your business alive forever with Photographers Melbourne

Memories are always vivid and that remembrance can stay with us for a lifetime when it is captured. Over the last decade, the upsurge of photography and the opportunity it has created for photography professionals are immense. As a matter of fact, these days, every person who is accessible to smartphones are photographers by themselves. As we are in a selfie era, people prefer to converse with images rather words. The massive emergence of photography is being witnessed also in businesses and Photographers Melbourne is striking a deal with it in Australian business community.

Place of photography in online market:

Though soon after the millennium, e-commerce and online business embarked its journey, product photography built a strong foothold for online businesses irrespective of the industry. History and growth of online retailers like Amazon speak about the inevitability of product photography in today’s e-business. Despite the fact that product photography is viewed as one chunk of photography, (as the scope of the domain is huge), nevertheless, product photography itself embrace numerous small segments in it.

Segments of product photography:

As an overall picture, product photography is one but having a lot of variations in it. Promoting a business or boosting the sales of any particular product that is sold online is hugely in the hands of how it is displayed to millions of eyes right after the screen. As displaying the product over the computer monitor which enables a viewer to turn into a potential buyer, is itself a great marketing strategy wherein the wider proportion of making a deal is largely depends on the light and angle on which the product is clicked. This angle essential for showcasing a commodity varies from product to product.

The way, fashion and accessory commodity must be shot is distinct in the way a packing item is shot. Likely, there is a definite contrast in each and every product that is captured and displayed in online selling.

Profitability through product photography:

The concept of globalisation is sprawling all over the field of commodity business and so a product manufactured in Japan can be easily bought by an African with a click of the mouse. A customer has all the route to reach a seller by getting the accurate and updated information before buying the product. Along with the information provided, a seller should upload the image of the product and display it on the screen so as to enable the customer to feel the original appearance and various colour options of the product. This makes the buyer to make a best buying decision without having the necessity to touch and feel of the item sold online.

Importance of product photography:

Online selling of goods can be made possible only through product photography as it reveals its originality Mobility is a notable hindrance for buyers to explore foreign goods and so online is the only way to make worldwide business on which photograph of product take the prime importance

In offline business as well, a selling item need to be displayed on its package to describe its features and colours and this can be achieved only with product photography

Manual of any technical goods essentially holds the description of the product, functionalities and its various uses which is again made through sketches and photographs of goods.

Product photography does not stop with capturing of items but it also includes work on image formats, image approval and proofing. All these steps can be ventured out successfully by photographers Melbourne through liquid photography. A dedicated studio in Australia, committed completely to promote a standard of business and increase the profitability with the help of product photography.